Infiniti, Subaru tops in Residual Value Awards

Subaru and Infiniti have been named the top brands in ALG’s annual Canadian Residual Value Awards, announced at the Canadian International Auto Show.

Infiniti has won the Luxury Brand top award each year since the inception of the awards four years ago, while Subaru has received the Mainstream Brand award for the third consecutive year. Overall, Japanese models won 14 of the 19 individual vehicle segments.

The ALG awards honour the vehicles in each segment that are forecast to retain the highest percentage of their MSRP after a three-year period for luxury vehicles, and four years for mainstream vehicles. This year’s awards are for 2012 vehicles.

“Residual value is a complete indicator of value, taking into account quality, durability and brand desirability,” said Geoff Helby, regional director of ALG Canada. “These factors drive brand strength and profitability. I’m not sure we’ve ever seen a time with such volumes of competitive products. Vehicle buyers are experiencing a product value renaissance.”